Creative & Production
Global
Global Israel is the country's leading office-furniture company, a subsidiary of international giants Teknion and Global, one of the five largest office-furniture groups in the world. I was brought in as senior freelance art director at the Hevron Zaltzman agency for the most ambitious briefs, the complex projects meant to push a premium B2B brand somewhere new, from first idea to final execution.
Global Israel sits at the high end of the office-furniture market: the country's oldest and most established name in workspace design, and a subsidiary of Teknion and Global, together one of the five largest office-furniture groups in the world, operating across more than fifty countries. Their clients are the spaces you'd expect at that tier: LinkedIn, Outbrain, Texas Instruments, Perion.
I was brought in as senior freelance art director for the agency's most ambitious briefs, the ones that demanded an extra creative gear and were meant to stretch the brand's language. The work ran end to end, from the initial creative solution through full execution, across whatever the format required: static, video, landing pages, outdoor signage.
The difference here was register. Global is premium, restrained, and international by nature, a brand that earns trust through quality, not volume. The challenge was meeting that bar consistently: ambitious briefs handled with the precision and polish a brand of this standing demands, without ever letting the effort show in the final work.
