Branding & Identity
Mosh
Mosh is an electronic-music artist who needed more than a logo. He needed a brand. Working in a two-person team, we ran a full branding interview, set the marketing strategy, defined the audience and goals, and built the entire visual language from there. In under a month, he had a complete brand book, logo to Spotify page.
Mosh is an artist working in electronic music, and the brief was a full personal rebrand from the ground up. We started where good branding should: a complete branding interview. Out of that came the strategic spine, a marketing strategy, a clearly defined target audience, and an overarching goal with the milestones to reach it.
Only then did we move to design. We developed a full visual language and a new brand book built directly on that strategy, every choice traceable back to who Mosh is and who he's trying to reach. The system runs end to end: logo, typography, color, and the full set of applications an electronic artist actually lives in, down to the look of his Spotify page.
The whole thing came together in under a month. Not a rushed month, a focused one. The version on this site follows the brand book itself, so you can see the entire language in sequence, from the mark all the way through to release.
