Branding & Identity
Prime
Prime imports consumer electronics and office products, a technical, catalog-driven business that needed to feel like an actual brand. The same full treatment as any emerging brand: a complete branding interview, marketing strategy, audience and goals first, then a visual language and full brand book built on top. Start to finish in under a month.
Prime is an importer of consumer electronics and office products, the kind of business that's easy to reduce to a product list, and easy to leave without a real identity. The brief was to change that: build Prime a brand with presence, not just a logo on a catalog.
We began with the journey every emerging brand takes: the branding journey. It started with a complete branding interview, which fed the strategy, marketing direction, a defined target audience, and clear goals with milestones. Only once that foundation was in place did we move into design.
From there we built a full visual language and a complete brand book, logo, typography, color, and the full range of applications a company like Prime needs to show up consistently across every touchpoint. The whole system came together in under a month, and the version on this site follows the brand book itself, so the entire language reads in sequence.
