Ishi

Ishi came to me at the idea stage: two researchers who'd spent years studying medical cannabis and built an AI engine that matches the right strain to each patient, developed with and approved by Israel's Ministry of Health, for licensed patients only. Over the course of a year I took them from raw concept to a complete brand, including a collaboration with the internationally recognized artist PILPELED. By the time we parted ways the brand was at the fundraising stage, on its way to major global partners, with a product that genuinely impressed.