Kliff
Kliff is a new brand in the health and wellness space — built from nothing into a complete identity. Same full-process treatment as Mosh and Prime: a branding interview, marketing strategy, audience and goals, then a full visual language and brand book. A new name in wellness needs to earn trust on sight, and that's what the system was built to do.
Kliff entered the world as a brand-new name in health and wellness — no identity, no equity, just a product and a direction. In a category built entirely on trust, that's the hard part: a wellness brand has to feel credible, calm, and safe before a customer reads a single word about it.Working in a two-person team with a copywriter, we ran our full branding process. It opened with a complete branding interview, which set the strategy — marketing direction, target audience, and clear goals. From that foundation we built Kliff's entire visual language and a complete brand book: logo, palette, typography, and the full system of applications a wellness brand needs to show up consistently and inspire confidence.The result is an identity that does the quiet work wellness branding has to do — signaling care and trustworthiness through every visual choice, so a brand-new name reads as one you can rely on.