Global
Global Israel is the country's leading office-furniture company — a subsidiary of international giants Teknion and Global, one of the five largest office-furniture groups in the world. Same arrangement as Budget: I was the senior freelance art director brought in for the hard briefs — the complex, ambitious projects meant to push a premium B2B brand somewhere new, from first idea to final execution.
Global Israel sits at the high end of the office-furniture market: the country's oldest and most established name in workspace design, and a subsidiary of Teknion and Global — together one of the five largest office-furniture groups in the world, operating across more than fifty countries. Their clients are the spaces you'd expect at that tier: LinkedIn, Outbrain, Texas Instruments, Perion.My role mirrored the Budget arrangement. I came in as the senior freelance art director the team called when a brief was unusually complex, demanding, or meant to stretch the brand's language. The work ran end to end — from the initial creative solution through full execution, across whatever the format required: static, video, landing pages, outdoor signage.The difference here was register. Global is premium, restrained, and international by nature — a brand that earns trust through quality, not volume. The challenge was meeting that bar consistently: ambitious briefs handled with the precision and polish a brand of this standing demands, without ever letting the effort show in the final work.