Aura

Aura is one of Israel's largest real-estate developers, with dozens of luxury projects across the country. When I came on, the marketing operation still ran on last-century habits, slow, siloed, built for a pace the market had already outgrown.

For two years I served as their Art Director and account lead, managing as many as 11 projects in parallel, each one handled like it was the only client I had. I worked in direct communication with the project managers running each development, which meant I wasn't taking briefs from a distance: I shaped the strategy and drove it to execution. We built marketing plans building by building, each mapped to a structured production schedule spanning every channel, print, digital, on-site.

The shift wasn't handed to them. I initiated it and made it real: a way of working where compressed timelines stopped costing quality. Faster output, sharper work, nothing dropped, across eleven fronts at once. Two years of that operation running clean is what I'm proudest of.