Branding & Identity
ORO
ORO is a premium candle brand, built from nothing into a complete world. A full process: a branding interview, strategy, and a complete visual language developed into a brand book. Today ORO sits where every brand dreams of being, a flagship store in the beating heart of Tel Aviv, on Sheinkin.
ORO is a premium candle and home-fragrance brand built around a single idea: that the light of a candle can transform a space and turn an ordinary moment into one that stays with you.
The process began with a complete branding interview. We defined the marketing strategy, the target audience, and the goals, and only then moved into design. From there came ORO's full visual world: a refined logo, a natural, carefully composed palette of deep greens, stone, wood, and gold, custom typography, packaging, a product design language, and a complete social presence. Every surface, from the candle label to the Instagram grid, speaks the same quiet, luxurious language.
What sets ORO apart in this portfolio is that it didn't stay on paper. The brand truly came to life: today its flagship store sits in the beating heart of Tel Aviv, on Sheinkin, where customers can experience ORO's scents, textures, and atmosphere in person. From a blank page to a brand you can walk into, light, and take home.
