Branding & Event Design
Jerusalem Education Week
Electra Target won the Jerusalem Education Week brief for the Municipality of Jerusalem, a citywide event spanning roughly sixty branded occasions across the city. I led the creative end-to-end: creative direction, copy, art direction, and production. Three weeks, one identity, three languages.
- events
- 60
- languages
- 3
- weeks
- 3
Jerusalem Education Week is a citywide initiative run by the Municipality of Jerusalem, dozens of events staged across the city over a single week. Electra Target brought me in to lead the creative end-to-end, working directly with the municipality alongside a single account manager. The creative direction, the copywriting, the art, and the hands-on production were all me.
The first phase was the event itself: I branded Jerusalem Education Week from the ground up, a complete visual language and an animated logo built to carry across every surface the week would touch.
The second phase was the larger one, and the real test of the system. Around sixty separate events take place across Jerusalem during the week, each in a different venue, each with its own producer and its own set of requirements. Every piece had to work in three languages, Hebrew, Arabic, and English, a demand that doubled the complexity and, in a city like Jerusalem, carried real weight: the identity had to hold up across scripts, directions, and audiences without ever breaking. The design work spanned the full range: from spatial design for the venue at Cinema City Jerusalem, to roll-ups, to event invitations sent over WhatsApp. An enormous volume of individual deliverables, every one tuned to its specific context while staying locked to a single, coherent identity.
The week closed as a resounding success. The language stayed tight and professional from the largest installation down to the smallest digital invite, across the entire city and in all three languages.
